Dinesh Arora was involved in family’s garment business for 14 years before realizing the scope F&B industry holds. “Grossing revenue figures from booming F&B industry globally gave me an idea about restaurant business,” Arora explains. He started as a novice with a very little idea about the industry. “Only thing I knew was I had to think different,” he says. Unaware about the industry rules, he put in a lot of research for the first six months. He focused on creating a brand and how to put that brand in the market. “I think this strategy has helped in overcoming most obstacles and making a name in the market,” he adds. And, the only source of training he had was the friends and few family members who were already in the industry.